Premier Sports & Entertainment

Marketing

Premier Sports & Entertainment's marketing acumen is unparalleled. Having served as outside legal counsel for Fila, Skechers and LA Gear, and negotiating comprehensive shoe deals for universities, our knowledge and sophistication of the footwear and apparel industry are unmatched.

Equity-based Marketing

With a staff comprised primarily of professionals with advanced degrees in business and law, Premier Sports & Entertainment is well-positioned to leverage traditional marketing opportunities into equity-based positions.

The team at Premier Sports & Entertainment was instrumental in developing the blueprint implemented by Shaquille O'Neal to leverage his iconic celebrity status into equity-based business opportunities, such as TWIsM Records and Clothing, Taco Bell franchises, among others, which is a plan now being replicated by the likes of Magic Johnson and Oscar de la Hoya. Moreover, it is a plan we are replicating with Laila Ali, having secured a global licensing deal with The Cherokee Group, the largest globally licensed apparel brand in the world.

Rather than doing a one-off commercial for Baskin Robbins, wouldn't you prefer to own a location? With its experience and business sophistication, Premier Sports & Entertainment can assist in negotiating unique marketing deals that go well beyond traditional appearances and commercial shoots, with the unrelenting goal of ensuring our clients are as successful off the field as they are on the field.

Marketing Relationships

We possess strong marketing relationships with the companies listed below as well as others.

Marketing Pics

Latest Commercials

NFL Shops commercial featuring Adam Vinatieri